Advertising Proposal Template
[Sender First Name] [Sender Last Name]
[Client First Name] [Client LastName]
Prepared on: [Date]
Advertising is one of the most effective ways to tell your story, target your desired audience, emotionally connect with them and sell your product/service.
Introduce new clients to your sales funnel, follow up, re-target and grow your business efficiently. Always stay one step ahead of the competition with captivating imagery, eye catching campaigns and stories that speak to your customer base. Execute your vision with [Client Company], the [Country/City] leader in multiplatform visuals and advertising. We actualize your vision; develop brands- from inception to completion and help you make your mark.
WHO ARE WE
With [X number] of years of experience, [Sender Company] is the leader of multimedia advertising and the powerhouse behind such brands as [cite examples]. With access to [X number] tv, radio, magazines channels and infinite internet advertising potential, [Sender Company] will develop a personalized package suited to your specific needs. We build brand awareness and drive product demand.
We value our clients and our relationships, and work hard to bring your vision to life.
[Sender Company]'s future position within the email marketing sphere.
[Sender Company]’s business objectives and a methodology to reach those goals.
- Website Hits:
- Magazine Subscribers:
Social Media Followers
THE TEAM BEHIND YOUR VISION
[LEAD ACCOUNT EXECUTIVE]
[Please provide up to 3 testimonials at the most in this section] If required, provide links to past projects for the interest of the client.
Before we embark on your advertising transformation journey, we need to understand the successes and opportunities that already exist in your methods to this point.
[Client Company] is an established business in [Client Company Industry], and is looking to grow its client base and update its appeal to a larger audience. [Client Company] has been moderately successful in new client acquisition, but requires additional exposure for long term success.
Our Proposal: In order to reach as many people in your chosen target market as possible, and develop a new client base and revenue stream, we suggest utilizing several advertising platforms simultaneously.
We work with you to develop the concept, roadmap, timeline and execute your vision to your specifications. There are several services and packages to choose from, or you may customize your own. Below is a list of all our products and features:
Social Media Marketing
Including: Facebook, Instagram, twitter, tock etc. We utilize [TYPE OF SOCIAL MEDIA MANAGEMENT PLATFORM: HOOTSUITE] to develop and manage your social media presence.
Copywriting and Content Development
[Sender Company] recognizes that developing effectively written content exponentially improves a brand’s popularity and legitimacy in the eye of the consumer. [SENDER COMPANY] will work with you to develop a consistent strategy of blog posts and content to be utilized across several media channels. This will also establish consistent messaging and branding identity.
Search Engine Optimization (SEO)
We will develop SEM campaigns that target your audience at the various stages of their purchasing experience. We will perform keyword analysis, create ads and landing pages based on our findings. Our plan is to improve your search rankings and improve lead generation which will translate to sales growth.
Television, Printed Media, Radio
[Sender Company] collaborates with you to develop a visual identity, on all platforms. Through our experience, we have built remarkable relationships with the most watched and well known media outlets. We will place you front and centre- in radio spots, tv productions and most widely read and coveted spots in printed media.
We are invested in your future success. Data analytics is key to unlocking untapped potential and capitalizing on successes and opportunities. Each month, [Sender Company] will provide you with detailed reports on each aspect of your advertising efforts- from social media to TV, Radio and Print.
Monthly reports will include:
- Audience growth and comparison month over month
- Social Media and Website traffic analytics, speed, visibility, retention
- SEO analysis and improvements
- New leads and sales conducted through all media
We suggest a full [X timeframe ] investment to form and actualize your chosen advertising transformation. We would take the opportunity to fully understand, develop a strategy and implement and monitor the initial results. During this time, you may also change aspects and features of the project to better align with your vision.
We will then monitor and analyze the collected data, meet with you on a monthly basis to discuss the results of the advertising efforts and adjust measures where appropriate. We would require another [X timeframe ] for the follow up feature of the project. Upon completion, you will have a fully functioning, successful media advertising machine that appeals and retains your chosen target market.
Your Expected Results
- Increased organic traffic to [Client Company] website
- [X%] increase in generated visits from social media platforms
- [X%] increase in inbound lead generation
- Monthly growth in targeted audience
- [X%] in new sales and leads from social media
- [Other results]
Your initial investment
[$X] retainer and deposit for services rendered due at [X date]/ upon signing of the proposal.
- Content Research and Functionality Analytics prior to commencement of project [$X]
- Perform user case study [$X]
|Development||TV, Print, Radio||Otto||[$]|
|Analytics||Social Media||X weeks||[$]|
Optional Add Ons
If you don’t see what you need in the above packages, you are more than welcome to add any of the below features to your package.
- [add on] cost [$X]
- [add on] cost [$X]
- Associated Campaign costs
- Website Hosting
- [Other Costs]
Total Estimated Investment Upon Completion [$X]
TERMS AND CONDITIONS
- Payments are only accepted in USD by [Payment Mode].
- [Sender Company] will provide invoices to [Client Company] on a monthly basis upon completion of each section of the project.
- Payment may be completed in installments of [$X]US at [provide a time frame] (example: on the 1st of every month; once every two weeks) [Client Company] will have a grace period of [provide a time frame] to complete each payment.
- All applicable taxes for services rendered shall be paid by [Client Company]
- Failure to comply with the payment schedule will result in breach of contract, termination of the contract and a cessation of the working relationship. [provide own consequences]
- If travel expenses are to be incurred by the [Sender Company], the cost shall be partially compensated by [Client Company]; A set portion of [X%] will be compensated by [Client Company].
- Miscellaneous expenses on the part of [Sender Company], shall be kept track of – receipts and other, and submitted to [Client Company] at set intervals of [X number of months]. Only pre-approved costs will be considered and paid by [Client Company]. Alcohol or any other controlled substance is not a permitted expense.
Contractual Relationship of Parties
- Upon signing this proposal, [Sender Company] and [Client Company] will enter into a legally binding contractual agreement which will terminate at the agreed upon date.
- Upon signing this proposal, both parties agree that they are independent contractors, and the relationship between them does not constitute a joint venture of any means.
Both [Sender Company] and [Client Company] agree to enter into this agreement as free agents and no other agreement apart from this one exists between. This includes, but not limited to: partnership, joint venture or any other business agreement.
Terms and Conditions of Agreement:
Upon signing this proposal, both parties agree to collaborate for the agreed upon time frame of: [provide a time frame]. The parties may agree to extend the contract beyond the agreed upon time. Please contact [Sender Company] to renegotiate the terms. Extensions are subject to availability.
Permissions and Approvals:
[Client Company] agrees to provide [Sender Company] any necessary material (code, data..) to complete the desired project. All information provided will be held in strictest confidence and is bound by privacy and security measures.
[Sender Company] and [Client Company] agree that any intellectual property created during the project will be in the sole ownership of [Sender Company].
Both [Client Company] and [Sender Company] agree to retain all documents pertaining to the above project and services rendered therein for a period of [X years]. Failure to provide the documents upon inspection shall result in breach of contract and a penalty of [X% of project total]
[Client Company] agrees that [SENDER COMPANY] is the sole provider of services for this undersigned project. Neither party will assign responsibilities to outside assistance unless agreed upon by both [CLIENT COMPANY] and [SENDER COMPANY].
Limitation of Liability
[Sender Company] is not liable for changes made to the website/blogs or other media projects that limit/ impede the functionality of pages prior to, or after the completion of the project.
Termination and Renewal of Services
If either [Client Company] or [Sender Company] decide to terminate the working relationship, a notice period of 15 days must be provided by either party prior to termination.
Security and Warranty
[Sender Company] agrees that all work will be completed in the allotted time frame. If delays occur, a re-negotiation of terms will be proposed.
[Sender Company] and [Client Company] agree that all information provided during the working relationship will be held in strictest confidence. Neither party shall disclose details of the project unless explicitly permitted to do so by [Sender Company] and/or [Client Company]. The privacy stipulation will be enforced for a period of 5 years, whereupon only work specifically done by [Sender Company] shall be disclosed.
AGREEMENT TO SERVICES PROVIDED
Please initial each page and sign the below to indicate you have read, understood and agree to the terms and conditions stipulated in the above agreement.
[Client First Name] [Client Last Name]
[Sender First Name] [Sender Last Name]