Graphic Design Proposal Template
[Sender First Name] [Sender Last Name]
[Client First Name] [Client LastName]
Prepared on: [Date]
Introduce your company and expertise - this is your “hook”; your “elevator pitch”. Make it brief but capture your prospect’s attention simultaneously.
In today’s fast paced business world, the image your company portrays to prospective clients is vital. Creating that lasting first impression and capturing the attention of your consumer segment through a flyer, website, social media post or even a business card is the first step in building that business. Here at [Sender Company] we specialize in creating first impressions that make lasting impressions.
With [x] number of years’ experience, [Sender Company] has become an expert in designing captivating marketing material that is proven to establish brand identity, recognition and business growth. Our designers are respected for their innovative approach and commitment to excellence. Thank you for choosing [Sender Company]; it is our pleasure to help you bring your vision to life.
THE TEAM BEHIND YOUR VISION
Welcome to our inner circle. Our creative team of graphic designers work to inspire, captivate and leave a lasting impression on your target audience. Please meet some of our key members:
[PRODUCT DESIGN LEAD]
OUR SERVICES INCLUDE:
- Business Card and Flyer Design
- Infographics Design
- Logos and Branding
- Print, Media and Online Advertising
- Web Design
[Please provide up to 3 testimonials at the most in this section]. If required, provide links to past projects for the interest of the client.
DETAILED STRATEGY AND DELIVERABLES
In this section outline the numerous steps you will use to improve the graphic design features and attributes of the project. Outline your strategy for your prospect’s company.
Prior to engaging your prospective client, conduct some. In order to give advice on what can be improved, you need to have seen what has already been done. You may want to point out a few successes and a few opportunities where some adjustment could bring increased success. You must briefly explain WHY these are important and why they need to be adjusted or not.
This step is crucial in identifying the strengths and weaknesses of your current strategy. To illustrate our commitment to your success, we have already identified several successes and a couple opportunities where [SENDER COMPANY] would be able to help boost your designs and bring renewed and increased attention to your brand.
We will also meet with you prior to the commencement of the project to find out exactly what you have in mind for your brand. We will deliver the vision you have in mind.
- Appropriate content
- Strength 2
- Produce updated graphics
- Update content and other visuala
- Opportunity 3
We bring our creative team together, assess your needs and begin building your image and branding.. You WILL have input every step of the way. Our process includes.
- Concept discussion
- Rough Draft
- 2nd draft
- Idea Execution
- Analytics and Review
Please Note: 1 year after execution of the project, we will review the data collected and note successes, opportunities and contact you with further notes for improvement. You can then choose to act on that advice to further develop your marketing strategy.
The Problem Statement::
[Client Company] is looking to develop / re-work / improve their marketing strategy and brand identity utilizing the expertise of [SENDER COMPANY]. The work includes: LOGO re-design, a website revamp and flyers and posters to inform customers and clients of aforementioned changes.
[SENDER COMPANY] will work diligently to faithfully execute the requirements of the project, oversee implementation and carry-through of the project. Data analytics will also be performed to assess the success of the re-branding campaign.
SCOPE OF WORK
We research your competitors’ and your company’s marketing to assess successes/ opportunities and to ensure that your work will stand out from the crowd. We want to ensure satisfaction on your part.
- New Logo- graphics and lettering
- Website re-design including graphics, colour schemes, concept
- Social Media concept re-design and cohesive messaging
- New pamphlets
- New Business cards
- Giveaway and concept development for promotional material : logo, graphics, illustrations etc.
PROGRESS AND TIMELINE
Our primary concern is client satisfaction. We like to set clear expectations and timelines for completion so that you may have an idea as to the scale of the project and the time it would take to complete.
Thank you for trusting [Sender Company] with your branding and imaging material. We trust you find our work to your satisfaction. Please see below for the pricing scheme and your final totals.
Your initial investment:
[$X] retainer and deposit for services rendered due at [X date] upon signing of the proposal.
- Content Research and Functionality Analytics prior to commencement of project [$X]
- Perform user case study [$X]
|Service||Price||Qty/ # of hrs||Subtotal|
|Promotional Material||Hourly $0.00||[Details]||[Details]|
|Data Analysis and Review||Hourly $0.00||[Details]||[Details]|
TERMS AND CONDITIONS
- Payments are only accepted in USD by [Payment Mode].
- [Sender Company] will provide invoices to [Client Company] on a monthly basis upon completion of each section of the project.
- Payment may be completed in installments of [$X]US at [provide a time frame] (example: on the 1st of every month; once every two weeks) [Client Company] will have a grace period of [provide a time frame] to complete each payment.
- All applicable taxes for services rendered shall be paid by [Client Company];
- Failure to comply with the payment schedule will result in breach of contract, termination of the contract and a cessation of the working relationship. [provide own consequences]
- If travel expenses are to be incurred by the [Sender Company], the cost shall be partially compensated by [Client Company]; A set portion of [X%] will be compensated by [Client Company].
- Miscellaneous expenses on the part of [Sender Company], shall be kept track of – receipts and other, and submitted to [Client Company] at set intervals of [X number of months]. Only pre-approved costs will be considered and paid by [Client Company]. Alcohol or any other controlled substance is not a permitted expense.
Contractual Relationship of Parties
Upon signing this proposal, [Sender Company] and [Client Company] will enter into a legally binding contractual agreement which will terminate at the agreed upon date.
Upon signing this proposal, both parties agree that they are independent contractors, and the relationship between them does not constitute a joint venture of any means.
Both [Sender Company] and [Client Company] agree to enter into this agreement as free agents and no other agreement apart from this one exists between. This includes, but not limited to: partnership, joint venture or any other business agreement.
Terms and Conditions of Agreement:
Upon signing this proposal, both parties agree to collaborate for the agreed upon time frame of: [provide a time frame].
The parties may agree to extend the contract beyond the agreed upon time. Please contact [Sender Company] to re-negotiate the terms. Extensions are subject to availability.
Permissions and Approvals:
[Client Company] agrees to provide [Sender Company] any necessary material (code, data..) to complete the desired project. All information provided will be held in strictest confidence and is bound by privacy and security measures.
[Sender Company] and [Client Company] agree that any intellectual property created during the project will be in the sole ownership of [Sender Company].
Both [Client Company] and [Sender Company] agree to retain all documents pertaining to the above project and services rendered therein for a period of [X years]. Failure to provide the documents upon inspection shall result in breach of contract and a penalty of [X% of project total]
[Client Company] agrees that [Sender Company] is the sole provider of services for this undersigned project. Neither party will assign responsibilities to outside assistance unless agreed upon by both [CLIENT COMPANY] and [SENDER COMPANY].
Limitation of Liability
[Sender Company] is not liable for changes made to the website / blogs or other media projects that limit / impede the functionality of pages prior to, or after the completion of the project.
Termination and Renewal of Services
If either [Client Company] or [SENDER COMPANY] decide to terminate the working relationship, a notice period of 15 days must be provided by either party prior to termination.
Security and Warranty
[Sender Company] agrees that all work will be completed in the allotted time frame. If delays occur, a re-negotiation of terms will be proposed.
[Sender Company] and [Client Company] agree that all information provided during the working relationship will be held in strictest confidence. Neither party shall disclose details of project unless explicitly permitted to do so by [Sender Company] and/or [Client Company]. The privacy stipulation will be enforced for a period of 5 years, whereupon only work specifically done by [Sender Company] shall be disclosed.
AGREEMENT TO SERVICES PROVIDED
Please initial each page and sign the below to indicate you have read, understood and agree to the terms and conditions stipulated in the above agreement.
[Client First Name] [Client Last Name]
[Sender First Name] [Sender Last Name]