Winning Marketing Proposal Template (Sample Included)
On our blog you can find article with more details on the topic: How to Write Marketing Proposal and Win the Bid
Marketing and branding drives business. Marketing is a strategy that develops your identity- your “calling card,” and a method to convey your particular uniqueness, and how you approach the world full of competition. Whether a small, medium, or a large sized company, a strategic, digital approach would also be necessary to stand out amongst the noise. A successful marketing campaign will attract new clients and retain the loyalty of repeat customers. On this link you can find more details about the Anatomy of a Winning Marketing Proposal
Ask for the business. Frame your proposal in a way that will capture attention, leave a lasting impression, and solve the client’s problems simultaneously. Develop, and simplify your marketing strategy to grow your business the smart way.
To initiate the process and make your proposal unique and compelling, DocsCube has prepared an easy to use template and guideline to help you reach your full potential and step confidently into the future.
Two major sections to the marketing proposal:
- Service and Logistical Information
Here you will explain what marketing services you offer: from website and SEO building to pricing and other pertinent information.
- Your Sales Pitch
This section is dedicated to convincing the client that you are the best fit for their needs. You need to show which of your services are the best fit.
Always:
- Introduce the challenges the client may face
- Your solutions
- The investment
Marketing Proposal Template
The Title page will always have your primary contact information. It should be clear, easy to read, and all the pertinent information should appear. Your client should not have to search for any of this information.) Your Logo, and any identifying Information should appear at the top of the page. Branding is just as important for your business success as it is for your client. This is your first point of contact with a potential partner. Make it count.
Prepared By:
[Sender First Name] [Sender Last Name]
[Sender Company]
Prepared for:
[Client First Name] [Client LastName]
[Client Company]
Prepared on: [Date]
INTRODUCTION
The purpose of this section is to introduce your company: background, the select digital marketing services offered, along with the pertinent information such as pricing and expected completion timelines. Talk about the layout of the document, and what information the client is expected to find inside. Your company exists to provide solutions to your client.
Example:
Dear Madam, Sir,
Thank you for selecting [Sender Company], the Digital Marketing Solution Specialist. The Following document will provide you with the most pertinent information regarding your marketing needs. Based on our previous correspondence, we feel that our processes and goals align, thus making us a great fit for each other. We look forward to collaborating with you. Within this document, please find the list of services we provide, a short descriptor of each as well as proposed pricing for each service. Once you have completed your selections, please e-sign the contract and send it back to us.
Thank you for choosing [Sender Company], and we look forward to working with you.
Sincerely,
[Sender First Name] [Sender Last Name],
[Job title], [Sender Company]
ABOUT US
Short but effective section. This will draw the client’s attention and keep it. Briefly introduce your company, and your unique value proposition.
Example:
[Sender Company] is a full service digital marketing firm located in [City; Country]. We combine data driven market research and [# of years of experience] to provide you with the most effective digital marketing campaigns possible. Whether you are searching for simple yet effective solutions, or bespoke and turnkey, we will develop a marketing strategy that suits your needs. [Insert your unique value proposition here
Example: Uber offers a fast and convenient way to get around.
OUR MARKETING SERVICES
[Sender Company] is a digital marketing provider specializing in [name specialty or several]. Regardless of company size, we have the solution that fits your specific needs.
Our Services Include the Following
- Search Engine Optimization
- Social Media Marketing and Management
- Digital Content and Video Production
- Lead Nurturing
- Paid Search Marketing Initiatives/ Pay Per Click
- Graphics and Other Creative Design Strategy
- Data Analytics
SEO
Put your website top of mind of your target audience’s search tactics. Our services can help with:
- KeyWord Searches
- SEO Consulting
- SEO Audits
Whether you are communicating B2B, or B2C, social media is one of the first and most powerful ways to get your products and services to potential clients. [Sender Company] has the expertise to develop, maintain and increase your compelling social media image and strategy to help you soar above the competition.
Social Media Marketing:
- Social Media Strategy Development and Advertising
- Social Media Consulting
- Community Outreach and Engagement
Understand the true ROI behind your marketing efforts. [Sender Company] increases your efficiency, and helps you put your hard earned marketing budget to good use.
Digital Content/Video Production:
- Digital Strategy and Production
- Graphic Design and Video Content Production
Analyze your data, develop a foolproof strategy, and increase your ROI based on insight not guesswork. [Sender Company] can help. Reach out and ask us how.
Build Your Unique Marketing Package
Transparency is key to successful collaboration. Below, see our price list as well as a full list of services we offer. Use our price building calculator and custom tailor your own marketing package. There are no hidden fees and no caveats.
I (the undersigned client) agree to the terms and conditions stipulated in this agreement, and hereby agree to utilize the services of [Sender Company].
[Client Company]
[Client First Name] [Client Last Name]
[Sender Company]
[Sender First Name] [Sender Last Name]
