Social Media Marketing Proposal Template

INTRODUCTION

[Sender Company] would like to thank you for meeting with us and discussing your company’s social media marketing requirements. We look forward to collaborating with you, and developing marketing options tailored to your needs. Should you have any questions or queries, please do not hesitate to contact us. To learn more about us and our work, please visit our website: [URL].

We look forward to working with you and thank you again for choosing [Sender Company].

Sincerely,

[Sender Full Name]

[Sender Title]

Of: [Sender Company]

OUR BIO

[Sender Company] is a one-stop full service social media marketing company. We are a social media marketing management firm with [x] number of years’ experience in social media marketing and optimization. We specialize in creating captivating branding initiatives by developing applications specific to your needs. At [Sender Company], we pride ourselves in driving innovation and achieving effective results. Guaranteed.

We begin by analyzing and evaluating your current strategies, optimize them, and compare them against existing social media methods and trends for immediate results. We then develop in depth strategies to transform your social media image for an effective long term strategy.

WHY US?

Since inception, [SENDER COMPANY] has been making waves and creating social media marketing and optimization strategies that jumpstart and increase visibility significantly. Teaming up with us would ensure visibility, maximize your reach and guarantee ultimate results with minimal amount of effort on your part. Strengthen your brand and grow your business with [Sender Company] at your side.

See our previous work here: [URL]

MEET OUR TEAM

Our dedicated team of professionals are here to ensure that your project is completed to your utmost satisfaction.

PROJECT SUMMARY

Assessment Period

Example:

This step is crucial in identifying the strengths and weaknesses of your current strategy. To illustrate our commitment to your success, we have already identified several successes and a couple opportunities where [Sender Company] would be able to help boost your social media marketing exposure.

Strengths Include:

• Weekly posts on several different social media channels
• Monthly contests and giveaways
• Strength 3

Opportunities:

• More timely response to questions and queries (under 2 hours)
• Include infographics, videos and company info
• Opportunity 3
• Opportunity 4

Structure of Assessment:

• Cohesive Branding
• SEO optimization
• E-commerce assessment
• Quality of posts/social content framework
• Engagement
• Response timing
• Do you have adverts, infographics, engaging content
• [Other]

Planning Your Social Media Strategy

After assessing your needs, [Sender Company] will plan out the roadmap, and a social media strategy including:

Social media calendar

[Sender Company] will plan out the social media posts and exact dates and times for their release. We will develop hashtag campaigns, use specific keywords to improve your rankings, share, tweet, retweet and like your posts as well as those of industry leaders. The strategy is to contribute to your unique branding, broaden your reach and get you noticed by others quickly.

Post Company Related News and Updates

No one will take notice unless they know what you are up to. Each time a project is in the pipeline, or you have any news to share with the public, we will do it. Sharing press releases, company and staff bios, giveaways or any news-worthy events will engage your followers and broaden your reach. Keeping on top with industry trends is vital. [SENDER COMPANY] is here to do it for you and keep you top of mind in the eyes of your consumers.

Create Buzz- Social Media Events and Promotions

We want to create excitement around your brand. The social media campaigns created here will be targeted towards your consumer, target audience and followers. The promotions will last from 3-6 days to as long as a few months- depending on the buzz you wish to create. We will then be able to analyze all the data- from inception of the project to the end, and evaluate successes and opportunities.

Cross Promotion and Integrations with Other Marketing Plans

We will develop and execute a series of posts, time them perfectly to increase and maintain momentum and consistency. Consistency is key to success; we will keep it innovative, fresh and exciting for your customers and keep building on exposure.

Monitoring Your Success

Throughout this process, we will monitor your daily and weekly numbers. Our response time to any questions or comments will be on point. Rest assured; we have a team dedicated to your success, and will ensure customer satisfaction.

Data Analysis and Interpretation

Throughout this process, we will amass a LOT of data. Data is fantastic for clearly demonstrating the strengths, opportunities and outright successes of the campaigns. We will be able to adjust our approach to campaigns that require it and maintain momentum at the same time.

TIMELINES AND IMPLEMENTATION

From our previous discussions, we have devised a plan and timeline of execution for each social media strategy. If you have any questions or queries, please contact us.

DELIVERABLES

Example:

• [QUARTERLY BENCHMARK] 20% increase in Instagram viewership
• [6 MONTH BENCHMARK] 35% increase in you tube hits
• [1 YEAR BENCHMARK AND EXPECTATION]

YOUR INVESTMENT

TERMS AND CONDITIONS OF SERVICE

Compensation:

• Payments are only accepted in [USD] by [Payment Mode].
• [Sender Company] will provide invoices to [Client Company] on a monthly basis upon completion of each section of the project.
• Payment may be completed in installments of [$X]US at [provide a time frame] (example: on the 1st of every month; once every two weeks) [Client Company] will have a grace period of [provide a time frame] to complete each payment.
• All applicable taxes for services rendered shall be paid by [Client Company];
• Failure to comply with the payment schedule will result in breach of contract, termination of the contract and a cessation of the working relationship. [provide own consequences]
• Miscellaneous expenses on the part of [Sender Company], shall be kept track of – receipts and other, and submitted to [Client Company] at set intervals of [X number of months]. Only pre-approved costs will be considered and paid by [Client Company]. Alcohol or any other controlled substance is not a permitted expense.

Contractual Relationship of Parties

• Upon signing this proposal, [Sender Company] and [Client Company] will enter into a legally binding contractual agreement which will terminate at the agreed upon date.
• Upon signing this proposal ,both parties agree that they are independent contractors, and the relationship between them does not constitute a joint venture of any means.

Independent Contractors:

Both [Sender Company] and [Client Company] agree to enter into this agreement as free agents and no other agreement apart from this one exists between. This includes, but not limited to: partnership, joint venture or any other business agreement.

Terms and Conditions of Agreement:

Upon signing this proposal, both parties agree to collaborate for the agreed upon time frame of: [provide a time frame].

The parties may agree to extend the contract beyond the agreed upon time. Please contact [Sender Company] to renegotiate the terms. Extensions are subject to availability.

Permissions and Approvals:

[Client Company] agrees to provide [Sender Company] any necessary material (code, data, passwords..) to complete the desired project. All information provided will be held in strictest confidence and is bound by privacy and security measures.

Intellectual Property

[Sender Company] and [Client Company] agree that any intellectual property created during the project will be in the sole ownership of [Sender Company].

Audit:

Both [Client Company] and [Sender Company] agree to retain all documents pertaining to the above project and services rendered therein for a period of [X years]. Failure to provide the documents upon inspection shall result in breach of contract and a penalty of [X% of project total]

Project Exclusivity

[Client Company] agrees that [Sender Company] is the sole provider of services for this undersigned project. Neither party will assign responsibilities to outside assistance unless agreed upon by both [Client Company] and [Sender Company].

Limitation of Liability

[Sender Company] is not liable for changes made to the website/blogs or other media projects that limit/ impede the functionality of pages prior to, or after the completion of the project.

Termination and Renewal of Services

If either [Client Company] or [Sender Company] decide to terminate the working relationship, a notice period of 15 days must be provided by either party prior to termination.

Security and Warranty

[Sender Company] agrees that all work will be completed in the allotted time frame. If delays occur, a re-negotiation of terms will be proposed.

Confidentiality

[Sender Company] and [Client Company] agree that all information provided during the working relationship will be held in strictest confidence. Neither party shall disclose details of the project unless explicitly permitted to do so by [Sender Company] and/or [Client Company]. The privacy stipulation will be enforced for a period of 5 years, whereupon only work specifically done by [Sender Company] shall be disclosed.

AGREEMENT TO SERVICES PROVIDED

Please initial each page and sign the below to indicate you have read, understood and agree to the terms and conditions stipulated in the above agreement.